Google Business Profile Audit Tool that shows what to fix next
Get a score for your whole profile and every section, a checklist sorted by impact, and fix most gaps right in the app. A free Google My Business audit for every location you manage.
- Score out of 100 for every section
- Up to 30 checks, sorted by impact
- Fixes saved straight to Google
GBP audit tool
checks across 10 sections
profile score
fixes saved to Google
What our GMB audit tool checks
The audit follows the sections of Google’s own Business Profile editor, so every result points to a field you can change.
About
Verification, categories, description and opening date.
Contact
Phone, website, social profiles, booking and chat links.
Location
Business address and the areas you serve.
Hours
Open status, regular, weekend and holiday hours.
Attributes
Accessibility, parking, payments and more.
Services
Services listed, with prices or descriptions.
Products
Products and product photos.
Photos
At least 10 photos, a logo and a cover photo.
Reviews
Rating, reply rate and recent reviews.
Posts & activity
Recent posts and the next one scheduled.
How to audit your Google Business Profile
A complete Google Business Profile audit takes three steps and about five minutes.
Connect your Google Business Profile
Sign up free and connect Google with its own secure sign-in. Pick the profiles you want to audit.
Get your profile score
GBPNinja checks every section of the profile the way Google shows it and gives it a score out of 100, with a checklist sorted by impact.
Fix the gaps in the app
Open a check to edit hours, services, attributes, links or the description right in GBPNinja. Changes are saved to Google and the score updates.
A Google My Business audit with a score for every section
Every check is worth points based on how much it matters. A pass earns them all, a warning earns half. You see the score for the whole profile and each section, and a numbered checklist of what to fix first.
- Profile score out of 100
- Section scores you can open one by one
- Checklist sorted by impact
- Turn any fix into a task for your team
Audit Google Business Profile categories against competitors
Categories decide which searches you show up in. GBPNinja lists the categories nearby businesses with the same main category use, and adds a missing one to your profile in one click.
- Categories nearby competitors use
- Add a missing category in one click
- Rating and review gaps at a glance
- Checked every day
Fix it in the app, not just a report
Most audit tools hand you a PDF. GBPNinja lets you fix the gaps where you find them.
Edit any field
Hours, holiday hours, services, attributes, links and the description, saved to Google.
Guidance for each field
What’s recommended, what to avoid and an example based on your own profile.
Google Maps preview
See how your changes will look on a phone before you save.
Tasks for your team
Assign a fix with a due date. It’s marked done when the check passes.
A free GMB audit, as often as you like
Many audit tools give you one report and then ask for a subscription. GBPNinja’s Google Business Profile audit tool is free: run a free Google Business Profile audit for every location, see the score update as you fix things, and audit again whenever you want.
Whether you’re looking for a free GMB audit tool, a free GBP audit for one shop or a way to audit Google My Business profiles for all your clients, it’s the same free account, no card needed.
GMB audit questions
Something else? Email support@gbpninja.com or read the help center.
What is a Google Business Profile audit?
A Google Business Profile audit checks your profile against what Google and customers look for: categories, description, contact details, hours, services, attributes, photos, reviews and posts. It shows what’s missing so you can fix it and show up in more searches.
How do I audit my Google My Business profile?
Connect your profile to GBPNinja and the GMB audit runs automatically. You get a score out of 100 for the whole profile and each section, and a checklist of what to fix first.
Is the GMB audit tool free?
Yes. GBPNinja is a Google My Business audit tool free of charge, with no trial and no credit card. Run a free Google Business Profile audit for every location you manage, as often as you like.
What does the GMB audit tool check?
Up to 30 checks across 10 sections: About, Contact, Location, Hours, Attributes, Services, Products, Photos, Reviews and Posts. Each check has points, and the score is the share of points your profile earns.
Can I fix the problems the audit finds?
Yes. Most fixes happen right in GBPNinja: edit hours, holiday hours, services, attributes, links and the description, and the change is saved to your Google Business Profile.
How is the profile score calculated?
Each check is worth points based on how much it matters. A pass earns all of them, a warning earns half and a miss earns none. The score is the points earned out of the total.
Can I audit several locations or client profiles?
Yes. Connect every profile you manage and switch between them, so agencies can audit Google Business Profiles for all their clients from one account.
Does the audit change anything on my profile by itself?
No. The audit only reads your profile. Nothing changes on Google until you edit a field and save it.
Find out what your profile is missing
Free Google Business Profile audit tool. No credit card, results in minutes.
