Google Business Profile Insights that show what brings customers in
Calls, website clicks, direction requests and profile views from Google, for one location or all of them together, compared with the period before. Plus the searches people used to find you.
- Calls, website clicks and directions
- Profile views from Search and Maps
- The searches that found your profile
GBP insights
metrics from Google
date ranges + custom
export for any range
How to see your Google Business Profile insights
Your Google My Business insights in one place, in three steps.
Connect your Google Business Profile
Sign up free and connect Google with its own secure sign-in. Pick the profiles you manage.
Pick locations and dates
Choose one location, several or all of them, and a date range like Last 30 days or This year. Each metric is compared with the period before.
Act on the numbers, or export them
See which metric is moving and why, check the searches that found you, and export the numbers to CSV for a report.
Every Google Business Profile metric in one chart
Interactions, website clicks, calls, direction requests and profile views, day by day. Switch the metric, pick the dates, and see the previous period as a dashed line next to it.
- Profile views split into Search and Maps
- Compared with the previous period
- Several locations added together
- Export daily numbers to CSV
See the searches that found your profile
Google reports which searches showed your Business Profile each month. GBPNinja lists them and compares two months.
The numbers that matter, the moment you sign in
Your dashboard shows profile views, interactions, average rating, reviews that need a reply and your profile score, each compared with before, plus what needs attention today.
- Profile views and interactions with change
- Rating and unanswered reviews
- Profile score from the audit
- A to-do list of what needs attention
Google My Business insights, without the hassle
Google My Business is the old name for Google Business Profile, and its insights now live in Google’s Performance reports. GBPNinja reads the same Google Business Profile insights for every location you manage, adds them up when you want a total, and keeps the searches that found you next to the numbers.
It’s a free GBP insights and Google Business Profile analytics tool: no trial, no credit card, and a CSV export when you need a report.
Google Business Profile insights questions
Something else? Email support@gbpninja.com or read the help center.
What are Google Business Profile insights?
They’re the numbers Google reports for your Business Profile: how many people viewed it on Search and Maps, and how many called, clicked through to your website or asked for directions.
Which metrics does GBPNinja show?
Interactions (calls, website clicks and direction requests together), website clicks, calls, direction requests and profile views, with views split into Search and Maps.
How far back can I see?
As far back as Google keeps the data, which is about 18 months. Pick a preset like Last 30 days or This year, or any custom range.
Can I see several locations together?
Yes. Pick one location, several or all of them and the numbers are added together. The CSV export keeps one row per location per day.
Where do the search queries come from?
From Google’s monthly report of the searches that showed your profile. Google hides very small numbers, so some show as below 15.
Why are the latest days missing or low?
Google publishes Business Profile insights with a delay of a few days, so the most recent days fill in later.
Can I export the numbers?
Yes. Export the daily metrics and the search queries to CSV for any date range.
Is it free?
Yes. GBPNinja’s Google Business Profile insights are free, with no trial and no credit card.
See what your profile brings in
Free Google Business Profile insights. No credit card, set up in minutes.
